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Introduction

Board Game

Packaging Design for Belts

Packaging Design for Dettol Paper Soaps

Key Learnings

Conclusion

Packaging Design

Introduction

Packaging design is not just about aesthetics; it is about functionality, user convenience, and environmental considerations. This project explored three distinct aspects of packaging design: Redesigning Existing Packaging, Creating Packaging for objects without packaging and Designing Packaging for a new product.

Task 1

Board Game Redesign

Chosen Product: Genius: Scrabble Game with Letters and Numbers.

Why this Product? Scrabble is popular for both education and entertainment but has usability issues in its packaging.

Issues found in Current Packaging

Visual design is too cluttered.

Elements inside the packaging are loosely kept.

Number and letter tiles are mixed, making it difficult to separate them.

Information on how to play the game is not provided.

Issues found in Current Packaging

Visual design is too cluttered.

Elements inside the packaging are loosely kept.

Number and letter tiles are mixed, making it difficult to separate them.

Information on how to play the game is not provided.

Issues found in Current Packaging

Visual design is too cluttered.

Elements inside the packaging are loosely kept.

Number and letter tiles are mixed, making it difficult to separate them.

Information on how to play the game is not provided.

Issues found in Current Packaging

Visual design is too cluttered.

Elements inside the packaging are loosely kept.

Number and letter tiles are mixed, making it difficult to separate them.

Information on how to play the game is not provided.

Design Explorations

Selected Design

All Elements of Packaging

Box

Inserts

Manual

Packaging

Task 2

Packaging for Belt

Task: Packaging Design of objects without pre-existing packaging.

Observation: Belts are typically sold without packaging, leading to damage and poor presentation.

Objective: Belts are typically sold without packaging, leading to damage and poor presentation.

Form Study

Selected Form

Variations

Selected Design

Packaging

Task 3

Packaging Design for Dettol Paper Soaps

Task: Packaging Design for new product from a brand

Task: Packaging Design for new product from a brand.

Objective: Create packaging that highlights portability, hygiene, and brand values.

Reasons for using Dettol Paper Soap:

Paper soaps can easily wash hands, face and body.
As they are lightweight and pocket-friendly they are suitable for travelling and can be kept in compact places.
Dettol is a very well-known brand for creating products that promotes hygiene and well-being.
As Dettol is a trusted brand introducing paper soaps would be beneficial.

Reasons for using Dettol Paper Soap:

Paper soaps can easily wash hands, face and body.

As they are lightweight and pocket-friendly they are suitable for travelling and can be kept in compact places.

Dettol is a very well-known brand for creating products that promotes hygiene and well-being.

As Dettol is a trusted brand introducing paper soaps would be beneficial.

Survey

Form Study

Selected Form

Variations

Selected Design

Packaging

Key Learnings

The balance between aesthetics, functionality, and sustainability is crucial in packaging design.

Experimenting with materials and forms leads to innovative and practical solutions.

User research and feedback play a pivotal role in identifying pain points and preferences.

Key Learnings

The balance between aesthetics, functionality, and sustainability is crucial in packaging design.

Experimenting with materials and forms leads to innovative and practical solutions.

User research and feedback play a pivotal role in identifying pain points and preferences.

Key Learnings

The balance between aesthetics, functionality, and sustainability is crucial in packaging design.

Experimenting with materials and forms leads to innovative and practical solutions.

User research and feedback play a pivotal role in identifying pain points and preferences.

Conclusion

This project emphasized the significance of packaging as a crucial element of user experience and branding. Each part addressed specific challenges and objectives, resulting in innovative and practical solutions. The hands-on experience in graphic design expanded my skill set, bridging the gap between functionality, aesthetics, and sustainability in packaging design.

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